Saturday, October 6, 2018

M2 CP Preliminary Work for Main Project




I found this very challenging because having a foliage theme doesn't seem to be a representation of what the business would be all year long.  I can understand using foliage for a seasonal marketing campaign, but for a logo that is supposed to represent a company year-round, having an image of a 3 week time period doesn't seem to be efficient.  Having the company name inside one of the leaves or on the path seemed to carry out the foliage theme without it being too stylized.  Most upscale hotels and inns keep their logo professional and straightforward.


For the bar, I chose to use an illustration of the word ba with a pilsner beer glass and a martini glass clinking for the letter A.  I felt it would be abstract by using the whitespace to form the letter A.

Finally, I researched the area to find which type of restaurant would be unique. A French restaurant seemed to be missing from the choices that I saw, so I named the restaurant "Jacques."  Having an illustrated title would make the bar seem less upscale, so I kept the logo simple with the names in tall, thin letters with an ellipse around the base to symbolize it is on a tray.




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